In a highly competitive market like financial technology and consumer banking, speed is of the essence. The ability to test a new service and either implement it or tear it down, with no major loss of time or resources, has a major impact on time to market. Moreover, financial services providers are constantly contending with new compliance regulations, which require fast adaption.
“In our business, everything has to be done quickly. Without Basefarm, we wouldn’t be able to work at the speed we do now,” comments Prateek Chaudhary.