When companies start using the cloud, the first thing that strikes them is often how easy it is to get started. The pitfall, meanwhile, is that a lot of inexperienced users set up a lot of services but never fully learn how to leverage them to their full potential. This ends up being costly, inefficient, and often, non-compliant and unsecure.
Human error, suboptimal design, and failure to think long-term should not only be accepted as reality, but it should also be accepted as common occurrence. The alternative is slowing down deployment with lengthy QA processes, which kills one of the major gains from cloud, speed. When you eventually come to understand that there is no chance that you are running a fully optimized cloud environment and that the situation will escalate if you do nothing, you start investing in continuous cloud optimization.
Companies whose cloud infrastructure is built and maintained according to the pillars of WAF benefit from more efficient, resilient, secure, reliable, and high-performance cloud operations.