To achieve this, companies have to ensure that rapid technological development becomes an advantage rather than an obstacle. Data that allows companies to make good decisions is available, and when the manager has easy access to it, he or she can make quick decisions, without having to fear that the basis for such decisions is wrong or flawed.
We have to be humble when faced with the fact that almost unbelievable developments in IT have meant that there is no longer anything to be gained from trying to predict the future. Development is simply moving far too fast for that. Instead, the answer is to invest significantly in day-to-day continuous development that focuses on the very latest technologies, such as public clouds, AI, big data or other elements of the digitalization process. This puts IT service providers in an important position, and they need to be able to discuss concrete solutions with their customers rather than potential scenarios that seldom or never come to pass.